Deep Dive: Events are Magic

The Co-Event Play: How to Borrow a Community to Build Your Own

What if I told you that the fastest way to grow your community through events has nothing to do with how big your following already is?

It has everything to do with who you show up with.

One of the most underused strategies I teach inside Marketing Made Simple is the co-hosted event. It’s simple, it’s low-cost, and when you do it right, it’s the kind of thing that introduces you to an entirely new community of ideal customers — people who already trust someone they know. And now? That someone is vouching for you.

This is the Events + Partnerships play working together. And it’s genuinely one of my favorite things to watch in action.

Upgrade your subscription to get the details, and if you want more, join our workshop later today: How to Build Community Through Simple Events. Even if you can’t show up live, we’ll send you the replay AND our e-book, The Events for Small Business Blueprint.