What I Fixed After Losing Three Clients in One Month: A Story Audit
Four Places Your Story Is Costing You Business Right Now
In December of 2021, I had three clients. In January of 2022, I had zero.
Nothing had gone wrong with my work. Nothing had changed with the economy. What changed is that I stopped talking. I had taken on three projects in the fall, I focused on them, heads down, and I forgot to continue talking about what I was doing with my community.
I realized over the holidays sh*t, I’m definitely not being loud enough. I wasn’t showing up in the places where my clients needed to be reminded I existed. My story had gone dark, and so did my pipeline.
That month taught me something I have not forgotten. Your story doesn’t just live in what you say when someone asks. It lives in your bio, your About page, your Instagram, your pitch. And when it goes missing from those places, so does the business that was supposed to follow.
I see this pattern constantly with the women in this community. The story exists. The expertise is real. But the places where a stranger would go to find her, to decide whether to trust her, to figure out if she is the right person, those places are empty. Or worse, they are filled with the wrong things: credentials instead of moments, titles instead of truth, vague descriptions instead of specific proof.
That is what this audit is for.
Today we are going through four places your story should be working for you right now, and probably isn’t. For each one, I’m giving you the red flags to look for, a before and after example, and a short checklist you can use to audit your own today.
I built this audit because I wish someone had handed it to me ten years ago. Four places your story should be working right now, with real examples of what weak looks like and what strong looks like side by side. It is the most useful thing I have put offered premium subscribers this month. Upgrade to read the whole thing.
Who’s ready? Let’s go.
