Welcome to FoundHer… Files

No fluff. No gatekeeping. Just what’s working…because we’re better together.

Weekly strategies, tools, and behind-the-scenes lessons for women business owners 40+ building profitable, sustainable businesses, on their terms.

About The FoundHer Files

The FoundHer Files is your weekly playbook for building a business you actually want, not just one that buzzes on algorithm fumes.


No-fluff. No gatekeeping. Just clear, proven strategies that work for women business owners 40+. Because success at this stage isn’t about hustle culture, it’s about momentum, clarity, and doing only what moves the needle.

I’m Lindsay Pinchuk, founder of Dear FoundHer…, host of a top-0.5% business podcast, and a 7-figure exited founder. I built my first business from a $500 budget into a sustainable, strategic brand with zero outside funding. Now I help women like you grow businesses that are both profitable and life-affirming.

Here’s what you can expect:

  • Sharp, actionable lessons to move your business forward

  • Behind-the-scenes wins from women building real brands

  • Stories + insights from my own journey as a founder

  • Tools, templates, and strategies you can use today

  • Encouragement tailored to the season you’re in, because pivoting at 40+ is a power move, not a problem.

We publish every Tuesday, and each issue is designed to help you think smarter, act clearer, and grow with confidence.


Free vs Paid: What You Get

Free gets you started. Paid gets you unstuck.

Free subscribers get the weekly Tuesday issue: Short, focused lessons you can put into action right away.

Paid subscribers unlock the real engine: Deeper tools, monthly frameworks, and access you can’t get anywhere else:

✅ Monthly swipe files & templates (emails, scripts, frameworks)
✅ Exclusive discounts from podcast guests and founders
✅ Q&A and Ask Lindsay answer threads
✅ Access to The FoundHer Files community chat
✅ Special pricing on workshops, events, and the Dear FoundHer… Forum
…and the knowledge that you’re supporting women-first business leadership.


Who This Is For

This publication is for you if you are:
✔ A woman 40+ running, growing, or scaling a business
✔ Done with fleeting trends and endless hustle
✔ Ready for practical strategies over platitudes
✔ Building a business that supports your life, not the other way around.

If that’s you, welcome. You’re in the right place.


Let’s Build What Matters

Subscribe to get every new issue straight to your inbox, spam-free and always grounded in real business results.


QUICK START:
📥 Grab your freebie: The FoundHer’s Blueprint for Building a Business Without Burning Out
🎧 Listen to the Dear FoundHer… Podcast
🤝 Join the FoundHer Forum (when you upgrade to our paid tier you get an exclusive SERIOUS discount.)

Because we don’t just run businesses.
We build movements.
And here, there’s no gatekeeping.

Subscribe to get full access to the newsletter and publication archives.

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Building your business through marketing made simple. No fluff. No gatekeeping. Just what works for women business owners over 40...because we're better together.

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